Offset started by assisting Union Coffee with their corrugated carton packaging requirements, however a recent expansion into both online and retail environments saw Offset continuing to work closely with Union Coffee to develop a number of new, stylish and innovative packaging options. The brief was to utilise packaging to create a standout shelf presence which would help to expand their product listings within key retailers, and increase sales. Offset working closely with the production team at Union coffee to develop a range of packaging that would perform efficiently and effectively within their product packing facility, as well as on-shelf and via their e-commerce proposition.

The team at Offset designed a range of structural packaging design options in collaboration with the team from Union Coffee. Together we developed a unique crash-lock base, open top carton which enabled the coffee bags to sit perfectly upright on shelf. Bold, bright PMS colours were used to clearly differentiate their unique range of ground coffees.

To compliment the premium nature of their products the foiling colour was scrupulously matched with the tin tie closing mechanism to ensure consistency and continuity across the range of Union branded packaging.

Offset worked tirelessly to adhere to Union Coffee’s launch schedule, ensuring that the packaging was delivered in plenty of time prior to launch. Offset are proud to continue to work along side Union to deliver the highest levels of quality and service for one of the UK’s most distinguished coffee brands.

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