Offset Print & Packaging began working with Graze in 2015, to develop their range of retail packaging. Graze had previously encountered some challenges achieving the necessary print quality on the uncoated Kraft material that has become synonymous with the Graze brand.
Graze is a successful UK based snack company which historically produced and delivered healthy snack boxes via a subscription based e-commerce proposition.
In 2015 Graze diversified by launching a line of snack products into leading UK retailers including Sainsbury’s, Boot’s and WHSmith. Offset Print & Packaging worked closely with the team at Graze to develop their range of retail packaging. It was important to achieve a high quality printed finish, which is notoriously difficult on an uncoated kraft substrate.
Offset conducted multiple production trials with Graze, to demonstrate a range of high quality print options. Together Offset and Graze developed the new range of quality retail packaging.
Offset Print & Packaging managed to achieve a superior print quality that none of our competitors were able to achieve. This resulted in the Graze brand identity being promoted to it’s full potential in store, enabling a successful launch of their products into retail.
